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Zeroing in on Zero Twist

Towels are one of the first things we grab for in the morning and one of the last things we touch at night, yet when it comes to replenishing our towels, whether it be face, hand, or bath, we rarely give the purchase much consideration.

When it came to introducing towels into the Home Treasures line, softness, absorbency and durability were at the forefront of our search. It was with these factors in mind that we introduced our Izmir Collection, a 550 gsm, zero twist, Turkish cotton, terry towel. Yes, we realize that’s a lot of technical terminology, so please allow us to explain each factor independently! Understanding the language of towels will help ensure that you get the look, feel and performance that you want.

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