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Zeroing in on Zero Twist

Towels are one of the first things we grab for in the morning and one of the last things we touch at night, yet when it comes to replenishing our towels, whether it be face, hand, or bath, we rarely give the purchase much consideration.

When it came to introducing towels into the Home Treasures line, softness, absorbency and durability were at the forefront of our search. It was with these factors in mind that we introduced our Izmir Collection, a 550 gsm, zero twist, Turkish cotton, terry towel. Yes, we realize that’s a lot of technical terminology, so please allow us to explain each factor independently! Understanding the language of towels will help ensure that you get the look, feel and performance that you want.

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The Truth about Thread Count

By definition, thread count is simple: it’s the number of threads woven into one square inch of fabric — the sum of the vertical (the “warp”) and the horizontal (the “weft”).

It seems logical for us to believe that when shopping for bedding, the higher the thread count, the nicer the sheets. After all, we’re accustomed to equate large numbers with luxury…think, carats for jewelry, horsepower for cars, etc. However, to be honest, thread count as a measure of quality seems to have started as a genius marketing idea by giving the consumer population an easy, tangible way to differentiate quality.

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The HT Journey

Each year, the creation of our new products starts with a trip to Italy, where Saeed and Ellie, our founders, are warmly greeted by the owners of the most well respected European mills. As a family owned business, relationships are the core of what we do. As such, we have been working with the same family owned mills since our founding in 1988. Not only does this offer us preferred access to the highest quality materials, it also allows us to maintain consistency in our products.

We pride ourselves in using the finest resources and processes to create our collection. We look forward to taking you through the journey of our bespoke pieces from start to finish.

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